It’s that time of year – when the holidays are settling in for seven straight months. While big corporations are already lining their shelves for Christmas, it’s important for companies of all sizes to determine what their marketing strategy for this year’s holidays should be.
INBOUND MARKETING has proven its effectiveness over the past years, beating out traditional print marketing techniques for generating new and lasting revenue. Creating quality content that engages your users is vital in your marketing’s ROI (Return on Investment). Listed below are the approaches we rate as the most successful inbound marketing techniques to keep your customers lining up at the door.
- Blog Content Creation
After all these years, website blogs are still the leading digital technique to achieve excellent ROI. In fact, brands that create 15 blog posts per month on average acquire 1,200 new leads per month. Rich, unique content, videos and photography help to engage your clients and bring them back for more. (source)
- Organic Presence
Organic search drives 51% of all website referrals and traffic. More traffic on your website is never a bad thing – but remember that the quality of your website highly impacts your organic rankings. Make sure that your website is optimized with on-page seo, rich content, direct navigation, a well-planned user experience and a mobile version of the site. (source)
- Email Marketing
With 80.8% of users reading email on their mobile devices, it’s not hard to understand why email marketing made our top 5. Emails triggered by user interaction seem to have the most reward with a stunning 18x higher open rate. Don’t forget that a custom email will bring even more revenue as 88% of buyers prefer to see a visually stunning html email to standard text emails. Custom emails also improve click-through rates by 14% and conversions by 10%! (source)*tldr: Custom, visually pleasing, interactive emails are GREAT and should not be overlooked!
- Social Media Engagement
Separate independent tests have proven that social media engagement can highly affect your placement in the search engines. Google +1s, Facebook shares, Facebook total, Facebook comments and Pinterest lead the influential factors of social media. (source)
- Interactive Content Creation
With such a high focus on visual engagement, interactive content is in demand. 86% of buyers express a desire to access interactive/ visual content for the products and brands they invest in. Popularity of videos, photos, quizzes, infographics and more are steadily increasing – so make sure this vital content is part of your marketing efforts. (source)
HOW TO START always begins with your marketing financial budget. Designate a good portion of your marketing budget towards quality content creation in an outlet that will best connect with your target audience. It is vital to remember to include a portion of that budget designated for analytics that can track the progress of the new marketing strategy, and prove its success so that next year you can refine or branch out into other mediums.
What are your most successful techniques for generating holiday sales? Let us know in the comments!