There are lots of parallels between financial planners and SEO advisors (Digital Marketing Consultants). Good SEOs treat their clients digital investment in much the same way a financial planner takes care of a client’s retirement investment. It is about knowledgeable, strategic, long-term growth.
The SEO agency you work with holds all the keys to your digital presence. A good SEO (digital marketing) team will pave a road of steady, continual improvement for your business and your brand. A bad SEO advisor however, can do real damage to your online identity (or worst of all get your website and business banned from the search engines entirely). So do your homework and don’t penny-pinch. A good SEO firm will pay for itself many times over if you invest for the long term. Here are just a few parallels between your SEO advisor and your financial planner.
They have knowledge and experience. A good SEO firm has a wealth of knowledge about the Internet. They study the industry relentlessly and advice their clients accordingly. Search algorithm changes are not unlike stock market changes. Your opportunity to “get found” online is a moving target. One day you’re on page one of Google and the next you fall back a bit. A skilled SEO will have designed a long-term plan specific to your online goals and competitive challenges. They will be equipped with a team who understand the ins and outs of all the complexities that are your digital marketing. They know what they need to know about you, your business, your competition and your short and long-term goals and expectations and will build a strategy accordingly.
They are in it for the long haul. The investment in SEO is a long-term one. SEO requires continual, steady monitoring and management so plan on having an intimate, working relationship with your SEO advisors over many years.
They produce measurable results and analysis. Just as your financial advisor shows you how your savings is doing, a good SEO firm will be meeting with you on a regular basis and demonstrating positive return on investment (ROI). These data should not come across as smoke and mirrors numbers but as usable, understandable and most importantly, actionable data you can use immediately to make your business better.
Remember, the SEO agency you work with holds all the keys to your digital presence. So think about how you choose your financial planner and do the same for your digital marketing agency.
“Just as your financial advisor shows you how your retirement savings is doing, a good SEO firm will be meeting with you on a regular basis and demonstrating positive ROI.”
– Susan Schauer John